Live athlete life.
Not a slogan. The standard you hold when nobody is counting.
Nothing worth owning in the middle.
At the bottom of the market the fabric gives up after four washes and the print cracks. At the top you are paying import duty for a logo. In between — for the player doing the 5am session before a full shift — there was almost nothing worth owning.
SAUBX is five products built for exactly that gap. Two ranges, one block, a 26-point tech pack, XS to XL, and a price we can defend line by line. Designed, made and shipped in India.
Discipline doesn’t clock off. The 4am session, the late shift, the last hour of revision — same muscle. That’s the thesis, and every decision in the line follows from it.
He built the gear he couldn’t buy.
Saurabh Badaya founded SAUBX after ten years of playing basketball and seven years of coaching — which is why it is built around what athletes actually need, not just what looks good.
On court, gear is not a preference. A vest that rides up on a rebound, a seam that opens at the shoulder, or a fabric that holds sweat can take your focus away from the game.
While coaching, I saw my own players face the same problem — either cheap gear that barely lasts, or imported performance wear priced beyond their budget. But everyone talks about fabric, fit and durability. What they forget is what the right gear does to a player’s mindset.
SAUBX was built for that gap — athlete-tested, everyday-worn, and made to make you feel ready to perform. Because when you wear SAUBX, you’re not just wearing performance. You bring the performance to the field.
Where it started
Jaipur. Cricket first, then basketball — picked up because the quickest way past the bullies was to be better than them.
Played professionally
Competed at Senior India, National, State, Professional 3x3 and University levels — earning MVP honours, tournament wins, and a West Zone Inter-University gold medal.
Why he started coaching
While preparing for the India National level, I started coaching a few players to fund my own training. That experience showed me how many students had played for years without developing the skills they were capable of. I saw the need for modern, results-driven coaching — so I stepped in.
SAUBX launches
First drop: two tees, three vests. Five styles, two ranges, every one trained in before it shipped.